Roxette was a Swedish pop rock and soft rock duo, consisting of Star Wars hug Dr Pepper shirt Marie Fredriksson and Per Gessle. Formed in 1986, the duo became an international act in the late 1980s, when they released their breakthrough album Look Sharp! Fredriksson’s ill health proved too much of an obstacle and her death on 9 December 2019 ended the possibility of any further Roxette work. ABBA started out singing in Swedish; as I recall, the first time they sang in English in public was at the encore when they won the ESC in Brighton, which was a marketing stroke of genius: at the time, singing in anything but your own language disqualified you from the ESC,
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but at the encore, they had already won, and after some furious digging through the rules, Star Wars hug Dr Pepper shirt the judges ruled that they couldn’t be disqualified retroactively. But it was definitely a publicity stunt, and they actually already had the English-language version recorded and ready for release; the entire venture was carefully planned and executed for an international launch. Roxette was always intended to be an international act, so they went straight for English. Gessle, the songwriter, had already had massive success with his previous band, singing exclusively* in Swedish, and never quite abandoned his solo efforts, also in Swedish. So this was also an intentional move, for an international audience.