As pointed out in the comments, this question Gromie Wine Happy St Patrick’s Day shirt asks how much Modi (as a person) spends on the anniversary celebrations. That’s a question, none of the answers in this thread have done so far satisfactorily. No individual would make his personal expenses known to the public. I have written the answer based on what the government spends as expenses officially. Unofficial expenses of any political party are never put in the public domain. One more thing is to bring visibility of its schemes to the public. Its the government’s duty to be visible and accessible to the public. Ads are a good way to do that. Publicize your achievements and your future plans in the public domain and you are even open to constructive criticism.
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Of course, I do agree that they can reduce their spending a bit, Gromie Wine Happy St Patrick’s Day shirt but economics always comes into play here. No government would spend so much on marketing and ads such that it exceeds their spending on other areas of governance. Coming to the celebration of my parent’s 25th wedding anniversary. Being born four years after the wedding, I was 21 and had just finished the final semester exams of engineering. So definitely, I was not employed.