The first thing that stands out is the Golden Retriever happy Patricks’s day shirt music. The music in the trailer screams “generic Hollywood movie” from the get-go. If you were to close your eyes you might think that what you’re hearing is a Marvel, DC or some other generic action movie trailer with a fantasy twist. The folk-inspired music used in the games helped create a unique atmosphere. There’s nothing like that here. Apart from the eponymous Witcher, to which Henry Cavill does justice, all the other characters are unrecognizable. My impression is that I’m watching a school play based on a famous movie, where the lead actors have been replaced by the closest amateur look-alikes that this unfortunate high school could field.
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Maybe the trailer has been deliberately Golden Retriever happy Patricks’s day shirt designed to reek of ‘generic fantasy’ in order to attract as broad an audience as possible. Fans of the franchise are already aware of its existence and its selling points, so maybe someone up the corporate ladder decided to remove the unique feel of the Witcher in order to not scare off potential viewers. At least that’s what I hope happened. The way the series is sold does not really do it justice. The trailer is mostly a montage of dark scenes with suffering characters as if this is a psychological drama with bits of horror and talk of ‘the chosen one’, the most cliché of fantasy tropes that you can sell in 2019. This is not what makes the Witcher great, it’s not part of the core engagement with the franchise.